Marshall McLuhan

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McLuhan, Marshall

(Herbert Marshall McLuhan), 1911–80, Canadian communications theorist and educator, b. Edmonton, Alta. He taught at the Univ. of Toronto (1946–80) and at other institutions of higher education in Canada and the United States. McLuhan gained popularity and fame in the 1960s with his prophetic proposal that electronic media, especially television, were creating a "global village" in which "the medium is the message," i.e., the means of communications has a greater influence on people than the information itself. While many of the mass media were in early stages of development, McLuhan considered their effects on people to be potentially toxic and dehumanizing. His books include The Mechanical Bride (1951), The Gutenberg Galaxy (1962), Understanding Media (1964), From Cliché to Archetype (1970, with W. Watson), and City as Classroom (1977, with K. Hutchon and E. McLuhan).


See biographies by W. T. Gordon (1997) and D. Coupland (2010).

References in periodicals archive ?
Marshall McLuhan, The Medium is the Massage: An Inventory of Effects, Random House, 1967.
Marleen Barr, who has done pioneering work in feminist science fiction, has a science fiction tale in the collection titled "The Purple Rose of Brooklyn Or, Meeting Marshall McLuhan (With a Little Help From Mayan Apocalypse Planet X/Nibiru).
In his "Playboy Interview," Marshall McLuhan treats of media as having the potential to serve as collective therapies.
Os anos 90 e o inicio do novo milenio trazem uma nova reacao a obra de Marshall McLuhan.
Earlier when Ong's Ramus and Talon Inventory (1958) was published, in which he lists and briefly describes the more than 750 volumes by Ramus and his followers that he had tracked down in more than 100 libraries in the British Isles and Continental Europe, it carried the dedication "For / Herbert Marshall McLuhan / who started all this" interest and research about Ramus and Ramism.
Guest editor Mark Stahlman's opening essay "The Place of Marshall McLuhan in the Learning of His Times" echoes the subtitle of McLuhan's 1943 Ph.
Marshall McLuhan, unfortunately, is now largely forgotten, at least in pop culture, and that's too bad since he was the darling of it 40 years ago.
But he also fulfills his contract with Penguin Canada and with the reader by giving us a concise, coherent and lively account of The Life and Opinions of Marshall McLuhan, Gentleman, from his youth in Winnipeg, his unhappy home life with a passive father and an aggressive, sharp-tongued mother--the kitchen table debates between Marshall and his mother honed the former's verbal skills to the point where, as Coupland points out, he became "one of the best talkers in the world"--to his stint at Cambridge University in the 1930s, where he absorbed the tenets of the New Criticism.
For this Readers' Forum, "The Age of McLuhan, 100 Years On," we invited six scholars to reflect on the significance of Marshall McLuhan in today's posthuman mediatic context.
On the other hand: "Games are dramatic models of our psychological lives, providing release of particular tensions," says Marshall McLuhan, philosopher and media theorist.
The old firehouse's early years gave it a working-class sensibility, while its later years had Gossage entertaining people like John Steinbeck, Marshall McLuhan and Stan Freberg, imbuing it with intellectual curiosity.
McLuhan, daughter of the Canadian media theorist, Marshall McLuhan

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