mass customization

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mass customization

mass means of production able to meet the highly specific individual needs of customers (compare MASS PRODUCTION). Mass customization has become possible as the result of NEW TECHNOLOGY – see also FLEXIBLE PRODUCTION, JUST-IN-TIME MANAGEMENT. The ability to differentiate products and markets is widely seen as one defining feature of a POSTMODERN social formation. Developments in E-COMMERCE may ultimately lead to a digitalized production and distribution system which collapses the distinction between manufacturing and services. Mass customization is part of what is meant by POSTINDUSTRIAL SOCIETY and a culture of POSTMODERNITY.
References in periodicals archive ?
10 August 2015 - US-based trade printer Tradeprint is joining Dutch mass customisation specialist Cimpress N.
The customer at the final frontier of mass customisation.
2003) Group Technology as a Basis for Mass Customisation, Proceeding of the 14th DAAAM INTERNATIONAL SYMPOSIUM "Intelligent Manufacturing & Automation: Focus on Reconstruction and Development", Sarajevo, Bosnia.