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personalization
(redirected from Mass personalization)

    Also found in: Wikipedia 0.04 sec.

Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the Web site or both and may be aimed at the general public or company employees. See B2E portal and corporate portal.
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Fred Waugh, vice president of Product Management at Convio, says, "Our software enables mass personalization, which is a very expensive proposition in direct mail or telemarketing.
Getting to one-click giving: quick for donors and data-rich for ... by Sausner, Rebecca / University Business
With so many brands vying for consumer attention, Dark Dynamite will overwhelm the competition by offering something completely new: Mass Personalization and Personalization of Self.
Ecommerce Excitement Erupts for Dark Dynamite CEO Jared Gold and ... by Business Wire
dna is the office furniture company organized around the principle of mass personalization.
dna wins Best of NeoCon Gold Award for Alternative Office Systems by Business Wire
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