personalization

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personalization

Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the website or both and may be aimed at the general public or company employees. See B2E portal and corporate portal.
References in periodicals archive ?
By integrating market intelligence with content management, the marketer can turn digital signage into a nimble, dynamic tool to accomplish mass personalization.
Similarly, mass personalization creates the opportunity for smaller retailers to compete on different terms: Focus more accurately on what groups of their customers are looking for, merchandise what they want and reach out to them to help them find it.
Innovative companies can differentiate themselves from their competition by being an early adopter of this mass personalization.
IBM has an army of assets in play for marketing, the reality is that a mass personalization is needed to deliver relevancy and context.
Widely recognized as one of the industry's most intelligent automated communications solutions, the Varolii platform comprises numerous features and enhancements to continually improve the results Varolii clients can achieve, including cross-channel communications and Varolii ID, the industry's only mass personalization technology.
Existing solutions are reaching their limitations and a new enterprise-level platform must emerge to address the consumer and bring mass personalization to healthcare," said Margolis.
He added that the 3D printing lets the firm provide such level of mass personalization under the project using the new technology.
During the conference, Varolii CEO Nicholas Tiliacos and Executive Vice President of Field Operations Jeffrey Read will announce multiple products, unveil the latest cross-channel technology in the award-winning Varolii Unified Interact Platform, and highlight how Varolii ID, the industry's only automated mass personalization technology, is delivering maximum ROI.
Mass personalization of wellness is truly achieved through a serious, clinically-based platform.
3D printing promotes a level of sustainability, functionality, and mass personalization that turns these kinds of global ambitions into attainable local realities.
Industry's First Mass Personalization Technology--Varolii ID--Honored for Exceptional Innovation
Social media adoption, content curation, mass personalization and transcreation, whereby brands adapt their existing campaigns to meet the needs of multiple markets and languages, are major trends fueling the demand for broader localization services in Asia, Tanaka said.