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Nielsen ratings
(redirected from May sweeps)

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Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.
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Scarborough's show, "Morning Joe," an unqualified success—it still lags its competition on Fox News Channel and CNN—the show drew an estimated 360,000 viewers each morning during the recently concluded May sweeps rating period, which is about what "Imus in the Morning" was attracting in the weeks before its host's firing.
Joe Scarborough Extends Contract with MSNBC by Felix Gillette / The New York Observer
I think all these May sweeps villains sneak back home every June, back where they actually live the other 11 months of the year, where the cheating plumbers are neighbors to the incompetent wedding photographers, just across the cul-de-sac from the restaurant workers who don't wash their hands and the car salesmen who turn back odometers.
SWEEPS LEAVE VIEWER WAITING FOR TV'S 'BEST' by Daily News (Los Angeles, CA)
In May sweeps by police and education welfare officers snared 12,000 children who should have been in school - half of whom were with their parents.
SCHOOL OR JAIL; Warning to parents in new truancy crackdown by The Mirror (London, England)
 
 
 
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