content analysis

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content analysis

[′kän‚tent ə′nal·ə·səs]
(computer science)
A method of automatically assigning words that identify the content of information items or search requests in an information retrieval system.

content analysis

a research technique for the objective, quantitative and systematic study of communication content. It involves charting or counting the incidence, or coincidence, of particular items belonging to a set of (usually) predetermined categories. It has been used, for example, to explore political balance and bias in communication by counting the number of references or time allocation given to political groups. Critics of content analysis challenge the assumption that meanings can be studied quantitatively, arguing that meanings are conveyed by absence as well as presence, and by context rather than frequency. However, in its more sophisticated forms, content analysis can take account of these critiques, and can make a powerful contribution to sociological analysis (see also GLASGOW MEDIA GROUP).
References in periodicals archive ?
CARMA was the first company to commercialize media content analysis in the United States.
President Mark Weiner believes that media content analysis and the related statistical data contribute to "meaningful business outcomes by demonstrating and generating a positive return on investment for companies.
The structure of an existing method for media content analysis in the fields of press and online to be continued and linked to a social media monitoring.
The ARROW family of metrics is designed to be repeatable and affordable on a monthly or weekly basis, employing a variety of research methods including polling, surveys, focus groups, media content analysis, social media analysis, competitive intelligence, advocate profiling, advocacy network analysis and marketing mix analysis.
com, the leader in free entertainment media content analysis, has now established itself as the home of "The Howard Stern Shockulator," a quantified tabulation of Stern's use of profanity and sexual content on his new uncensored Sirius Satellite Radio program.
17 /PRNewswire/ -- In a follow-up effort to their January 9, 2006 "Shockulator" media content analysis of Howard Stern's inaugural program on Sirius 100 satellite radio, FamilyMediaGuide.
Formerly known as PSVratings, MediaData Corporation was established in 1998 and provides entertainment media content analysis services for the entertainment, telecommunications, cable, satellite, and consumer electronics industries, as well as offering these directly to consumers through its free website, FamilyMediaGuide.
Kinney, Founder, CEO and President of PSVratings, was on hand to discuss his company's proprietary PSVratings media content analysis methodology, which was used to provide comprehensive data for this year's 10th annual Video Game Report Card.
the world's leading media content analysis firm, announced today a new service for tracking interaction with journalists against media measurement results.
the world's leading media content analysis firm, announced today the release of CARMA Online, an upgraded version of the CARMA Online Account Manager that enables clients to conduct their own analysis online, at any time.

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