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MediaFLO

   Also found in: Wikipedia 0.01 sec.

A mobile TV technology from QUALCOMM that uses the Forward Link Only (FLO) technology to deliver video to cellphones. FLO uses the same radio frequency in each cell so there are no handoffs as there are in traditional cellular systems. It also uses a layered modulation approach in which a base layer is transmitted along with an enhancement layer. The base layer reaches all phones in the total coverage area, while the enhancement layer provides a faster video frame rate in phones closer to the towers. The layered method allows for a graceful degradation of service.

The MediaFLO Network
In 2005, QUALCOMM announced that its MediaFLO subsidiary would build out a multicast 3G network in the U.S. Using the FLO interface and designed to deliver multimedia content to CDMA2000 and WCDMA operators, it is expected to be completed by 2011. See mobile TV and mobisode.

FLO Layers
The layered approach provides for a graceful degradation as users move father from the towers.
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MediaFLO, a Qualcomm service, has already looked into beaming television channels to cell phones in Brazil and Mexico.
Live wires: as the wireless revolution continues, Latin America moves ... by Ragir, Alexander V. / Latin Trade
Rob Chandhok, who runs Qualcomm's mobile video Mediaflo project, says if 3G services are marketed realistically they'll be compelling enough that customers will flock to them.
3G rolls out: the technology is hot, but the profits are not by Mitchell, Russ / Chief Executive (U.S.)
It is clear that a new set of companies such as Qualcomm's MediaFLO USA and Crown Castle's Modeo in the U.
Analyze the Regulatory Issues That Face Mobile TV Service Providers by Business Wire
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