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MediaFLO |
Also found in: Wikipedia | 0.02 sec. |
MediaFLOA mobile TV technology from QUALCOMM that uses the Forward Link Only (FLO) technology to deliver video to cellphones. FLO uses the same radio frequency in each cell so there are no handoffs as there are in traditional cellular systems. It also uses a layered modulation approach in which a base layer is transmitted along with an enhancement layer. The base layer reaches all phones in the total coverage area, while the enhancement layer provides a faster video frame rate in phones closer to the towers. The layered method allows for a graceful degradation of service.
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MediaFLO, a Qualcomm service, has already looked into beaming television channels to cell phones in Brazil and Mexico. Rob Chandhok, who runs Qualcomm's mobile video Mediaflo project, says if 3G services are marketed realistically they'll be compelling enough that customers will flock to them. It is clear that a new set of companies such as Qualcomm's MediaFLO USA and Crown Castle's Modeo in the U. |
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