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MediaMap

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MediaMap
(MediaMap, Watertown, MA) The former company name and brand of a public relations information service for the high-tech industry that maintained profiles of all technology reporters and analysts, editorial lists and schedules for every major media organization.

Acquired in late 2003 by Bacon's Information, Inc., an Observer AB company, Chicago, IL, MediaMap's flagship Performa software was rebranded to MediaSource Premium. This product family functions as a Web-based communications management system for maintaining vital media relationships and collaborating online to coordinate company and agency activities. It lets you access in-depth media intelligence, send and track targeted one-to-one distributions, and report, monitor and analyze the impact of the communications. For more information, visit www.bacons.com.
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MediaMap, a privately held firm, is a provider of communications management solutions for public relations agencies and corporate communications departments and integrates software packages, online services and consulting.
Marketing high tech services by Dunn, Dan T., Jr.; Probstein, Sidney C. / Review of Business
MediaMap, an information provider for the public relations industry, now offers SourceNet at www.
New web-based tool for journalists and PR pros by The Newsletter on Newsletters
In reality, journalists say, PR people have become remarkably clueless about the people and publications they contact, despite the availability of press research services like MediaMap and Press Access.
THE DECLINE AND FALL OF PUBLIC RELATIONS by Soft-Letter
 
 
 
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