META element

(redirected from Metatags)

META element

(World-Wide Web)
An element, with tag name of "META", expressing meta-data about a given HTML document. HTML standards do not require that documents have META elements; but if META elements occur, they must be inside the document's HEAD element.

The META element can be used to identify properties of a document (e.g., author, expiration date, a list of key words, etc.) and assign values to those properties, typically by specifying a NAME attribute (to name the property) and a CONTENT attribute (to assign a value for that property). The HTML 4 specification doesn't standardise particular NAME properties or CONTENT values; but it is conventional to use a "Description" property to convey a short summary of the document, and a "Keywords" property to provide a list of keywords relevant to the document, as in:

<META NAME="Description" CONTENT="Information from around the world on kumquat farming techniques and current kumquat production and consumption data"> <META NAME="Keywords" CONTENT="kumquat, Fortunella">

META elements with HTTP-EQUIV and CONTENT attributes can simulate the effect of HTTP header lines, as in:

<META HTTP-EQUIV="Expires" CONTENT="Tue, 22 Mar 2000 16:18:35 GMT"> <META HTTP-EQUIV="Refresh" CONTENT="10; URL=http://foldoc.org/">

Other properties may be application-specific. For example, the Robots Exclusion. standard uses the "robots" property for asserting that the given document should not be indexed by robots, nor should links in it be followed:

<META NAME="robots" CONTENT="noindex,follow">
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References in periodicals archive ?
Omnivex Moxie uses metatags to automate the distribution of data and metrics ensuring that the most current and accurate information reaches the user in real time.
138) Courts have found infringement for use of a plaintiff's mark in a sponsored ad for a website, (139) in a website's domain name, (140) and in its metatags.
The 1:3 DVD/CD Flash Copy Tower duplicator also preserves metatags for date and time.
The Bar Board of Governors has narrowly decided not to issue a proposed advisory opinion relating to the deceptive use of hidden text and metatags on attorney websites but has authorized a committee to explore preparing an opinion on lawyers using the business networking site LinkedIn.
In general, you should track your results using Google Analytics, choose the right keywords, create effective metatags, build incoming links and add well-written, fresh content.
Google Authorship and Google News metatags are just the start of it.
Setting aside the question of what online branding might be swept into the exclusion for "similar tactics," the use of trademark terms in metatags in online advertisements is an unsettled area of current law, and one for which underwriters do not want to have to pay the defense costs required to clarify.
Further, if your company uses metatags and other SEO-friendly tactics to interfere with competition, suddenly, it can be invited to a dinner table that it may have not been invited to otherwise.
So what, happens when a company purposely uses a competitor s trademarks in its Web site metatags or buys.
For example, every hockey game is digitally recorded for analysis by the coaching staff, and embedded with informational metatags to assist in scouting.