Microsoft Tag


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Microsoft Tag

A two-dimensional barcode used for mobile tagging. Microsoft Tag is a four-color variation of Microsoft's "High-Capacity Color Barcode" (HCCB), which uses eight colored triangles to provide a capacity of approximately 3,500 alphabetic characters per square inch. The barcodes can also be read in low light and even when the image is blurred. Like other mobile tagging systems, apps are available for popular smartphones.

Triangles and Circles
The basic tag is composed of color triangles, but a custom tag using color dots allows a logo to occupy the entire background (see below). See barcode and mobile tagging.


Normal and Custom
Both of these Microsoft Tags contain the URL of the Computer Language Company (CLC). The triangle tag (top) is the regular format, but the dot version (bottom) enables the CLC company logo to occupy the entire background.


Normal and Custom
Both of these Microsoft Tags contain the URL of the Computer Language Company (CLC). The triangle tag (top) is the regular format, but the dot version (bottom) enables the CLC company logo to occupy the entire background.







Snap the Tag - Get the Info
Using the Microsoft Tag reader app in the iPhone, snapping the Microsoft Tag on this Canon printer in the showroom immediately retrieved a summary of its features.
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The Microsoft Tag is programmed to track where the website hits are coming from, which will help us to better serve our customers with superior results, faster.
Bill McQuain, director of Tag product management at Microsoft, says both customers and business stand to gain by using Microsoft Tag.
PSFK worked with the US Fund for UNICEF to launch a contest for creative agencies worldwide to develop a campaign using Microsoft Tag to engage potential contributors.
Developed by L4 Mobile, Newegg's Golden Egg Games can be accessed by simply scanning custom designated Microsoft Tag 2D barcodes that can be found on printed promotional materials, as well as Newegg's website: www.
com, a digital mobile marketing solution created by Right Brain Media that lets users create and manage their own interactive QR Code and Microsoft Tag campaigns in minutes.
com)-- Licensing Direct[TM], a Miami, Florida-based leader in intellectual property licensing since 1997, is pleased to announce that it will begin incorporating Microsoft Tag technology into a number of its promotional materials immediately.
Mobile campaigns are launched when a user with a mobile device scans a digital watermark or 2D action code, such as a QR code or Microsoft Tag.
Consumers then click REDEEM and scan a Microsoft Tag at the restaurant, which authenticates the deal
com)-- A new high-tech technology, the Microsoft Tag, enhances the interactivity of the July 2010 issue of Practical Horseman magazine, an Active Interest Media Equine Network publication.
Each of the four bears will include a special "Kinectimals" hangtag that features a Microsoft Tag which imports these furry friends right into the game when scanned with the Kinect for Xbox 360.
Putnam uses Microsoft Tag Reader that can be used on a number of mobile devices, including iPhone, Android, Windows Phone 7, and BlackBerry.

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