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Milan Trade Fair

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Milan Trade Fair
April
The Milan Trade Fair was originally started in 1920 to allow Italy and other European countries to display their products. It grew into a 10-day event in April hosting 35,000 manufacturers from 110 countries, 25 of whom had their own pavilions. Although the trade fair is a boost for Milan's economy, the city was chosen primarily because of its geographical proximity to the rest of Europe. Today the center hosts more than 70 shows year round. There are also buildings devoted to the products of the various regions of Italy, with displays of leathercrafts, jewelry, textiles, graphic arts, fashions, and ceramics.
CONTACTS:
Fiera Milano SpA
Piazzale Giulio Cesare
Milano, Lombardy 20145 Italy
39-2-4997-7816; fax: 39-2-4997-7963
www.fieramilano.it
SOURCES:
GdWrldFest-1985, p. 117
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Designed while Fuksas' 2005 New Milan Trade Fair building was on site, were it not for his acknowledged unpredictability, it would be hard to explain how a single architect could produce two buildings of such contrasting character.
San Giacomo church: Massimiliano E Doriana Fuksas studio by Gregory, Rob / The Architectural Review
About Expopage Expopage is the name of the project set up by Fiera Milano Spa (which holds a 64% share) together with some leading trade fair organizers with the aim of providing Internet services to Milan trade fair operators.
Vignette Powers Expopage, Fiera di Milano's Online Marketplace by Business Wire
[ILLUSTRATION OMITTED] Trade fair as landscape The design of the New Milan Trade Fair chooses to make the longitudinal connection axis its main generator; a spine which gives structure to the entire complex.
Massimiliano Fuksas by Fuksas, Massimiliano / The Architectural Review
 
 
 
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