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resale price maintenance
(redirected from Minimum advertised price)

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia 0.03 sec.

resale price maintenance

Measures taken by manufacturers or distributors to control the resale prices of their products (i.e., the prices charged by businesses that resell them). Such measures have been applied to a limited array of goods, including pharmaceuticals, books, photographic supplies, and liquor. Resale price maintenance first began to be employed in the 1880s, reflecting the success of brand promotion and the resulting increase in competition among retailers. It became especially common in the U.S. but declined after World War II. It is prohibited in some countries. The complexity of marketing channels in industrialized countries makes it increasingly difficult for manufacturers to establish and enforce a single price or even a minimum price for their goods. See also fair trade law.



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To activate the Sustainable Market Initiative in the arts supply retail channel, Golden Artists Colors will institute several key measures, including a minimum advertised price policy, which will assure that the advertising of the brand does not represent Golden products as a loss leader or lower-value product.
The complaint alleges Borders, WalMart, Sony, Warner-Elektra-Atlantic, EMI, Universal Music & Video and BMG Music had agreements to set minimum advertised price policies, through which the retailers would gain benefits from the record companies if they agreed not to lower CD prices below a certain level, according to the 10-Q filed by Borders.
Jennings has a minimum advertised price on that particular model," White says.
 
 
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