Mobilegeddon

Mobilegeddon

(MOBILE ArmaGEDDON) In April 2015, Google changed its search algorithm to give higher priority to mobile friendly sites that are easy to view on the small screen of a smartphone. The "Armageddon" moniker is because sites that ranked extremely high on one given day ranked disastrously lower overnight.
References in periodicals archive ?
Most of them are never noticed, but every once in a while, there is a major update that affects a very large percentage of websites, and April's Mobilegeddon update was one of those.
Sklenak Vilem gave an overview of recent developments in web search that affect researchers, including Mobilegeddon and other major algorithmic revisions from Google.
And now to solve the mobilegeddon issue, Sabre has introduced SynXis InstaSite, in which hoteliers can use the software to create their own sites - and mobile-friendly sites to boot -- within three days.
With Mobilegeddon around the corner, retailers need to focus on providing mobile friendly experiences that not only convert but can also get found in the first place.