Mobilegeddon

Mobilegeddon

(MOBILE ArmaGEDDON) In April 2015, Google changed its search algorithm to give higher priority to mobile friendly sites that are easy to view on the small screen of a smartphone. The "Armageddon" moniker is because sites that ranked extremely high on one given day ranked disastrously lower overnight.
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Although Mobilegeddon came and went, the question still remains for website owners who have yet to take the mobile plunge, "What is the best way for me to make my website mobile friendly?
Most of them are never noticed, but every once in a while, there is a major update that affects a very large percentage of websites, and April's Mobilegeddon update was one of those.
And now to solve the mobilegeddon issue, Sabre has introduced SynXis InstaSite, in which hoteliers can use the software to create their own sites - and mobile-friendly sites to boot -- within three days.
When Google announced two months ago that it had planned to take its algorithm in this direction, there was some fear among the website marketing industry that they would experience a Mobilegeddon on or around April 21.
With Mobilegeddon around the corner, retailers need to focus on providing mobile friendly experiences that not only convert but can also get found in the first place.
The Mobilegeddon Factor -- In April 2015, Google expanded its mobile-friendliness ranking signal that rewards mobile-friendly sites with higher search rankings and demotes those that fail its test.
Recent analyses indicate that Mobilegeddon has had a much bigger influence on search rankings than Penguin or Panda, though it only affects mobile results.
To test compliance with mobilegeddon and improve non-optimized areas, follow these seven steps:
Additional recent editorial features include a piece on How To Get Rescued from Mobilegeddon and 3 Ways to Protect Your Business From Security Hacks.