music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
Managing director Tim Bishop said: "We work for the biggest bands in the world, but Pop Idol is on everyone's lips at the moment and this could turn out to be our most successful music promo yet.
They harnessed the arrival of MTV to full effect and were the first to see video not only as a music promo, instead using it to create engaging mini feature films as attractive as the music itself.
The Machine Room has a client base that ranges from feature film clients to advertising agencies, and from music promo producers to satellite and cable broadcasters.
Applicants should be able to evidence a successful track record in shorts, television/online drama, theatre, commercials, music promos, documentary, Artist Film; Video and/or other related media.
His commercial portfolio includes work for Virgin and Samsung, as well as music promos for artists such as Jay-Z which has marked him as a unique talent.
As well as fronting the publicity for the star's new album, live concerts, photoshoots, and music promos, Pepsi will provide the backing for creative ideas and projects Beyonce would like to pursue over the next few years.
Designed for television, commercials, music promos and budget features, the new camcorder is offered at a price point that will bring Super 35mm shooting within reach of a wider audience.
Ian, 33, made the short when he returned from working in Sydney, where he directed music promos and fashion documentaries.
We're now used to seeing various content snippets with anything from TV highlights and music promos to weird and wonderful amateur clips.
Outside the theatre she has designed various short films and music promos for bands such as McFly and Fightstar, and was art director on Agent Provocateur's film starring Kate Moss, The Four Dreams of Miss X, which was written and directed by Mike Figgis.
FIONA MAHER Films was set up initially to make corporate videos and music promos.
Unity is an award winning production and post production company with particular experience in digital techniques with work which includes commercials, titles, music promos, business programmes and digital post production.