NAD


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NAD:

see coenzymecoenzyme
, any one of a group of relatively small organic molecules required for the catalytic function of certain enzymes. A coenzyme may either be attached by covalent bonds to a particular enzyme or exist freely in solution, but in either case it participates intimately in
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NAD

References in periodicals archive ?
NAD also considered whether the challenged advertising overstated the efficacy of the baking soda product by communicating a "double" performance benefit.
If such a promotion had occurred in the United States, the club would have found itself under scrutiny by the FTC and the NAD.
Following its review of the evidence in the record, NAD determined that the Sherwin-Williams' claim of "zero-VOC" was a line claim for the full line of Harmony paints after the addition of colorants.
There's a small board for the output and NAD Link jacks and a 3" x 2" power supply board.
Given that the "dermatologist recommended" claim in this case was premised solely on the recommendation of one dermatologist based on her own personal experience with the advertiser's product, NAD recommended that this claim be discontinued.
In a separate review, NAD recommended that Hello Life, LLC, discontinue unsupported claims that its Synaptol, a homeopathic remedy, treats or relieves symptoms of Attention Deficit Disorder or Attention Deficit/Hyperactivity Disorder (ADD/ADHD).
NAD synthetase, a member of the ATP pyrophosphatase family of enzymes, catalyzes the last step of the biosynthesis of nicotinamide adenine dinucleotide (NAD) from deamido nicotinamide adenine dinucleotide (NaAD), using the chemical energy in ATP.
Onkyo will limit its involvement to producing three or four unspecified NAD audio products.
Following its review of the evidence in the record, NAD determined that P&G could support express advertising claims that included:
NAD was concerned the challenged claims have the potential to influence consumers to forego necessary medical treatment for high blood pressure or hypertension, which could lead to serious health consequences for consumers.
As part of its ongoing monitoring program and in conjunction with an initiative with The Council for Responsible Nutrition designed to expand NAD's review of advertising claims for dietary supplements, NAD requested the advertiser provide substantiation for certain claims made in internet and print advertising.
The National Advertising Division (NAD) of the Council of Better Business Bureaus has referred advertising for Serranol, a dietary supplement marketed by Good Health Naturally, Escondido, CA, to FTC for further review; after the company declined to fully participate in a NAD review of its advertising claims.