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Nielsen ratings
(redirected from Neilsen ratings)

   Also found in: Wikipedia 0.01 sec.

Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.



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When overnight Neilsen ratings are overanalyzed this morning, leading some to pontificate about how this matchup is on track to obliterate last year's pathetic Spurs' four-game sweep of the Cavaliers (no duh), it's only going to be telling half the story.
Dismissed by critics initially, the show has rocketed up the Neilsen ratings nonetheless.
The May Neilsen ratings headline is simple: "Little Change.
 
 
 
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