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Neiman Marcus

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Neiman Marcus

U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. From the beginning it featured unusual merchandise, particularly extravagant and outlandish gifts (including camels and Chinese junks) intended to appeal to the rich, in addition to a more standard selection for moderate-income customers. The company acquired luxury New York retailer Bergdorf Goodman in 1987. It also operates a mail-order business through catalogs.



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includes the Specialty Retail Stores segment, which consists of Neiman Marcus stores and Bergdorf Goodman, and the Neiman Marcus Direct segment, the direct marketing operation.
Since moving its marketing applications to the NPS system, Neiman Marcus is able to perform query processing significantly faster and has increased the number of queries it is able to run each day.
includes the Specialty Retail Stores segment, which consists of Neiman Marcus stores and Bergdorf Goodman, and the Neiman Marcus Direct segment, the direct marketing operation.
 
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