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Nielsen ratings
(redirected from Nielsen Family)

    Also found in: Wikipedia 0.01 sec.

Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.
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In 1963, Nielsen provided the funding for an additional two indoor tennis courts; in 1972, the Nielsen family agreed to contribute funds for the construction of four more courts.
Great Lakes region. (Regional Reports) by Parks & Recreation
Says who - the NFL, which engineers shifts in balance between offense and defense every time a Nielsen family clears its throat?
XFL'S DEBUT MORE GLITCH THAN GLITZ by Daily News (Los Angeles, CA)
The card said that the family at that address had been chosen as a Nielsen family, which meant they could install a meter to record viewing habits at the address for one week during sweeps.
Media on Media by Absher, Frank / St. Louis Journalism Review
 
 
 
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