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Nielsen ratings

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Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.
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But they aren't to the point where we can replace traditional Nielsen ratings as the hard currency for pricing deals.
PAYING FOR VIEWERS WHO PAY ATTENTION by David Kiley / BusinessWeek
KARK does not subscribe to the Nielsen ratings and could not comment directly on numbers.
The lunch crowd by Hengel, Mark / Arkansas Business
The Nielsen families are families chosen by the Nielsen ratings group to host a Nielsen box in their home, which recorded a log of what they watched with specific details of how long they watched it and when they changed the channel and other data.
Understanding Advertisement Metrics and Putting Them to Work by Sam Miller / Advertising, marketing, public relations community
 
 
 
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