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Nielsen ratings
(redirected from November sweeps)

   Also found in: Wikipedia 0.01 sec.

Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.



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And now, Entertainment Weekly has confirmed that Gossip Girl stars Leighton Meester and Blake Lively will appear on the multi-Emmy nominated comedy during November sweeps in a flashback as former high school classmates of Tina Fey's Liz Lemon.
Much was made of KTHV's decision to bring back popular anchor Dawn Scott in time for the November sweeps period and its musical anchor-chair act with Andy Pearson, Liz Massey and Anne Jansen.
The entertainment special, primarily archived music videos and concert performances and interviews with industry insiders, was set to air during November sweeps but the network postponed it after Jackson's arrest.
 
 
 
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