OEM


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OEM

OEM

(Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and resells them. However, the reseller is often the designer of the equipment, which is made to order. Many of the largest PC vendors are OEMs, including HP, Dell and Lenovo. Essentially, any PC company that does not have its own manufacturing facilities is an OEM.

Added Value or None
The OEM often does not add anything to the equipment and merely brands it with its own logo. The OEM's name is either placed on the devices by the contract manufacturer that makes the equipment or by the OEM itself. However, OEMs may indeed add value. For example, a "value added reseller" will purchase a computer, add its own software and/or hardware and sell it as a turnkey system. See VAR and turnkey system.

There are numerous companies that specialize in OEM manufacturing and never sell anything under their own brand (see contract manufacturer). Many companies do both. They manufacture and sell retail, but also have a separate OEM division for goods that are private labeled.
References in periodicals archive ?
Global OEMs should carefully reconsider their overall China strategy and honestly answer the following questions.
those OEMs that have turned the "procurement" screws most aggressively over the last several years now are all but blacklisted the better casting firms simply are selling their limited capacity to others and shutting out these companies.
The next-generation storage services attracting the most immediate interest by OEMs are automated storage provisioning, disk-based backup, virtual tape, continuous backup, asynchronous replication and policy-based management.
Technologue is the industry leader in OEM parts research for the automotive aftermarket, with its data used primarily by aftermarket parts manufacturers.
Dow Corning, tier one and OEM engineers all contributed to the new-procedures, which were used for both materials screening and validation.
There are consistent patterns among the Japanese OEMs in terms of the standards they use to qualify and select plastics parts vendors.
The MCCI host support package is a complete solution for OEMs, including evaluation packages, validation testing, Microsoft DTM certification and manufacturing support.
Japanese OEMs today are making three major demands of parts suppliers--more system/module development capability, global supply capability, and continuous-and-aggressive cost reduction.
With demands for networked storage growing, the choice for OEMs isn't whether to incorporate Fibre Channel storage connectivity in servers, but in what form to provide that support.
based OEMs stop "shuffling the deck chairs on the Titanic," and let their infrastructures settle for a moment (which they have shown no propensity to do) they will be unable to functionally organize to minimize costs.
We may be heading toward the era where the traditional suppliers and OEMs are the hardware/commodity suppliers and the differentiation is increasingly found in the electronic devices and software.