cross promotion

(redirected from Offline advertising)

cross promotion

Also called "cross media," cross promotion is advertising one kind of media from another. When a website is promoted using traditional media such as radio, TV and magazines, it also called "offline advertising." See branding.
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As for prices, Sarhan said it is normal that the price of online advertising is more than offline advertising.
Lancaster University is seeking to appoint an experienced media buying agency to manage all advertising campaigns, including digital and offline advertising for the central Marketing and Communications Department.
Sponsors will receive online and offline advertising as well as reduced participant and membership fees for their associated members.
Once you have decided exactly what it is you want to offer, then promote yourself using word of mouth, online and offline advertising - and don't forget social networking sites such as Twitter and Facebook.
Details is a global communication agency with considerable experience in the field of print, on and offline advertising, as well as the web and its social networks.
While it's experimented minimally with offline advertising, the vast majority of InsWeb's advertising is done online via search engines and sites where consumers are likely to be in an insurance shopping mode.
A new UK survey by the Internet services provider Rare Medium Group Inc shows that traditional offline advertising methods do not drive traffic to web sites - only 8% of the survey's 1,000 respondents had visited a new web site because of offline advertising.
The report begins with an introduction section which throws some light on the concept of advertising, types of advertising as well as a brief differentiation of online and offline advertising.
It will be implemented across a range of media including on and offline advertising, direct marketing, a commited micro site, brochure and video.
With over 20 years direct experience across multiple market segments including e-commerce, online newspapers, health services, consumer goods and travel/leisure,Thomas has managed online and offline advertising campaigns for companies such as BarnesandNoble.
Getting your website known will take a combination of online and offline advertising and promotion, along with ensuring you do everything possible to get the best listings on search engines.
The firm, based near Chester, has relaunched both its online and offline advertising, including a new TV advertising campaign starring Dragons' Den member Peter Jones.