cross promotion

(redirected from Offline advertising)

cross promotion

Also called "cross media," cross promotion is advertising one kind of media from another. When a website is promoted using traditional media such as radio, TV and magazines, it also called "offline advertising." See branding.
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In the next few years marketers will focus on measuring online and offline advertising as a whole to understand how digital is contributing to the entire media ecosystem; however, agencies and advertisers will increasingly face multiple challenges when trying to achieve this holistic measurement.
The idea behind the campaign was to create striking visuals with short messaging that quickly and simply communicate how our comprehensive suite of marketing programs, tools and online and offline advertising initiatives will benefit our sellers.
Setting forth a method and system for bringing together online and offline advertising using anonymous links that are associated with consumer data.
The University wishes to invite tenders for the provision of online and offline advertising services.
NYSE: LEJU), primary sales agency, secondary brokerage, information and consulting, offline advertising and promotion, real estate investment management and financial services, and mobile community value-added services.
com)-- The multi-year deal will feature the supplier's iconic games, including their latest CineSlot, which is becoming increasingly popular in Nordic and UK markets, also thanks to an extensive offline advertising campaign.
She will oversee all the group's marketing functions, including PR, digital and offline advertising, brand development and customer relationship management, including the operation of contact centres and web live chat.
As for prices, Sarhan said it is normal that the price of online advertising is more than offline advertising.
Facebook will capture an increasing percentage of spending on offline advertising, while growing share of online advertising as well, as usage continues to increase and advertisers become more comfortable with the cost-effectiveness of online advertising.
Once you have decided exactly what it is you want to offer, then promote yourself using word of mouth, online and offline advertising - and don't forget social networking sites such as Twitter and Facebook.
How a business appears online can impact consumer influence as much as, if not more than, offline advertising such as TV commercials.
We compete against a number of alternatives, including traditional search engines, vertical search sites, social networks, and other forms of online and offline advertising.