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Internet advertising
(redirected from Online advertising)

   Also found in: Wikipedia 0.01 sec.
Internet advertising
Delivering ads to Internet users via Web sites, e-mail, ad-supported software, text messaging and Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that display them. The site owners receive a royalty based typically on the number of times users click the ads (see click-through rate). Such organizations may provide software tools that enable companies to deliver their own ads. See banner exchange, banner ad, Google AdWords and adserver.


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When the dotcom crash hit it seemed that online advertising was a lost cause.
In today ever changing world, another form of online advertising that is gaining popularity, is e- mail and it has enjoyed remarkable growth in the last few years.
Just about every small business can benefit from online advertising as there are just so many advantages to this type of advertising It is extremely affordable to market your business online Just about every small business can benefit from online advertising as there are just so many advantages to this type of advertising.
 
 
 
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