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online advertising |
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online advertisingSee Internet advertising. |
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AdStar's new technology also provides advertisers with directory tools that allow them to edit current online ad content, schedule ads for additional days, track changes made to an ad once it is purchased, renew ads, cancel online ads and notify publishers of ad cancellation. As online ads increase, traditional print media like direct mail marketing and newspaper advertising are expected to decline 18%. In a move to make online ads more creative and interactive, the Internet Advertising Bureau recently approved a standard allowing larger online ads. |
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