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Opportunity Management System

   Also found in: Acronyms 0.09 sec.
(business)Opportunity Management System - (OMS) A system that stores sales opportunities and related information. Each sales lead can be tracked with information such as source, type, worth, status, likelihood of closure etc.

An OMS can perform other related tasks such as prioritising sales calls and generating analyses that assist the fine-tuning of marketing strategies.

See also Customer Relationship Management.
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They can manage their service contract sales pipeline with a streamlined opportunity management system that automatically identifies renewal opportunities, and provides point-and-click capabilities for quote generation, customer notification, and interaction tracking.
Encover Announces Encover Online 5 to Support Global Network of ... by Business Wire
We have tens of thousands of contacts in our Pivotal contact and opportunity management system and the MarketFirst campaign management tools will allow us to target each with a specific message relevant to them," said Paul Jenner, director CRM and web marketing for IMS Health.
IMS Health to Streamline Lead Qualification with Pivotal MarketFirst by Business Wire
The new online Opportunity Management System integrates and better manages Immix' high volume of customized orders.
Oco's Opportunity Management System Goes Live At Immix; Dashboard ... by Business Wire
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