public relations

(redirected from PR service)
Also found in: Dictionary, Thesaurus, Medical, Legal, Financial.

public relations,

activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light. Thus, the goal of the public relations consultant is to create, through the organization of news and advertising, an advantageous image for his client, be it a business corporation, cultural institution, or private or public individual; toward this end—the making of favorable public opinion—many research techniques and communications media are used. Although many of the same methods are employed, public relations differs from propagandapropaganda,
systematic manipulation of public opinion, generally by the use of symbols such as flags, monuments, oratory, and publications. Modern propaganda is distinguished from other forms of communication in that it is consciously and deliberately used to influence group
..... Click the link for more information.
, which is generally government supported, international in scope, and political in nature. The earliest form of public relations and still the most widely practiced is publicity. The principal instrument of publicity is the press release, which provides the mass media with the raw material and background for a news story. The growth of modern public relations is generally attributed to the development of the mass media, which accelerated the spread of ideas and increased the importance of public opinion by giving more people access to current events. Public relations as a field can be traced to the early 20th cent., when American businessmen found it necessary to respond to attacks by social reformers. A milestone in the industry was the opening (1904) of Ivy Lee's publicity office in New York City. Soon there were other firms in the field, and by World War I the concept of public relations had gained general acceptance. Public relations techniques have been widely used in politics and political campaigns. By the 1960s the public relations agency had become a fact in American life, numbering among its clients branches of national, state, and local government, industry, labor, professional and religious groups, and some foreign countries.

Bibliography

See B. R. Canfield, Public Relations (5th ed. 1968); E. L. Bernays, The Engineering of Consent (3d ed. 1969) and Public Relations (1970); S. M. Cutlip and A. H. Center, Effective Public Relations (4th ed. 1971); J. F. Awad, The Power of Public Relations (1985); E. W. Brody and G. C. Stone, Public Relations Research (1989).

References in periodicals archive ?
Banfi adds: "Our thinking is that with the new PR Service we'll be able to add to our clients' campaigns and better position them in the media thanks to the fundamental understanding of the Guinness World Records brand that our in-house press department holds.
com as a fun, creative promotional tactic to bring excitement about her DIY PR services and media lists to entrepreneurs and small business owners across the U.
DALLAS, May 10 /PRNewswire/ -- Companies that either don't need or can't afford a full-service PR firm, but still want to engage outside help with media relations and publicity, have two new options, thanks to the flat-rate and performance-based PR services now offered by public relations firm Cooper Smith Agency.
The Dealer PR service enables Jaguar to get closer to the local community by taking national PRmessages, adding local relevance and sharing exciting news as a partnership with Jaguar dealers
However, the smaller consultancy has the flexibility to work in this way and should be able to provide a PR service more closely tailored to a client's exact requirements and budget.
com, a marketing and PR service specifically tailored for companies who target decision makers and other purchasing influencers for human resource products and services.
1 online marketing and PR service in the human capital industry, released its April HR Intelligence Trend Report identifying the companies and topics receiving the most media attention in the month of March, as well as the top advertisers and the overall health of the human capital marketplace.
1 online marketing and PR service in the human capital industry, has introduced monthly trend reports that will track companies and topics receiving most media attention, the top advertisers, and the overall health of the human resource marketplace.
2 Ensuring media attendance of no less than 5 media at events in Sarajevo, Banja Luka and Mostar, which will be proven by submitting media attendance sheet and clipping of news reports PR services - media advisories, and press releases drafted and disseminated
The company's aim is to provide mobile app developers with professional Marketing and PR services designed to help them get their apps noticed, increase sales & generate media buzz.
The New PR Services Include Guaranteeing Publications for their Clients and Conducting Online Interviews
This will include a music video or showreel, stylist for the day, photo shoot, recording time at Parr Street studios, management opportunities, and PR services.