keyword advertising
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keyword advertising

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words being searched; for example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions." If the user searches for these words, a text link or banner ad is displayed at the top or side of the search results page. If the user clicks the ad, the search engine charges the advertiser for the click-through.

Keyword advertising is also deployed on regular Web sites, whereby ads are delivered based on keywords embedded in the Web pages. See affiliate program, Overture, Google AdSense and Google AdWords.

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No references found			If you''re going to make the right decisions about bringing in an external Company to manage your Pay per Click (PPC), you must spend some time orienting yourself with the subject of paid search 1 If you''re going to make the right decisions about bringing in an external Company to manage your Pay per Click (PPC), you must spend some time orienting yourself with the subject of paid search. 5 Things a Marketing Manager Should Know About Pay per Click by Navjot Kaur / Computers and Internet community Conversion rate optimization (CRO) involves optimizing your paid search ads, landing pages and website design elements to covert more of the visitors that land on your website. Conversion Rate Optimization Fine Tune Your Web Marketing Efforts and ... by Kalyan Kumar / Advertising, marketing, public relations community There's no question that the paid search landscape is competitive. Making the most of your marketing dollar: tips on paid search by Riley, Rosemary / Credit Union Times			Pagon Paguridae Paguridea paha Pahang Pahang River Pahari Pahari painting Pahath-moab Pahlavi Pahlavi language Pahlavi, Mohammad Reza Shah Pahlavi, Reza Shah Pahlevi pahoehoe PAHP Pahranagat National Wildlife Refuge Pai Pai Lang Rebellion of 1912–14 Pai Lien Chiao Pai Yen-Hu Pai-Khoi pai-loo pai-lou Pai-tou Shan Paid search Paide Paidonomos Paidugina Paier Paige, Leroy Paige, Satchel paigeite Paignton Paijanne Päijänne Päijänne, Lake Paik, Nam June Paikent pail PaiLisp paillasse paillette paillon Pain pain in the net pain spot pain threshold Paine Paine Day Paine, Albert Bigelow			Paid Loss Ratios Paid Loss Ratios Paid Losses Paid Medical Time Off Paid off Paid off Paid off Paid on Account Paid on Arrival Paid on Call Paid On Results paid out paid out paid out Paid Out of Closing paid out of pocket paid out of pocket paid out of pocket paid out of pocket Paid Outside of Closing Paid parental leave Paid parental leave Paid Part-Timer Paid Personal Leave Paid Personal Time Off Paid programming Paid Reply Postal Card paid respects paid respects Paid Scientific Associate Paid search Paid Sick Leave Paid Status Paid television programming paid the score paid the score paid the score paid the score paid the score paid through the nose paid through the nose Paid Time Away Paid Time Off Paid Time Off Paid Time Off Paid Time Off Paid Time Off Paid to Blog Paid to Click Paid to Promote Paid to Sign Up Paid under Protest Paid up Paid up Paid up Paid Up Capital Paid Up Insurance Paid Up Policies Paid Up Policy paid vacation Paid Vacation (album)

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keyword advertising (redirected from Paid search)

keyword advertising
(redirected from Paid search)