While analysis of rhetorically regulative values has a place within the analytic topoi that fall under the heading of cultural rhetorics, we need to supplement Aune's vintage Parsonian
view with other, thicker understandings of culture.
Some of the theoretical language he uses is a mix of Parsonian
functionalism and conflict theory.
The problem with Parsonian
functionalism was that it assumed the system as a whole is not structurally flawed, and only by fixing its dysfunctional parts, it can be restored to equilibrium.
It provided graphic representation of the Parsonian
nuclear family that featured prominently in midcentury portraits of "the free world.
overlap, interact, and (to use a rather unfortunate Parsonian
Mouzels (1995) argued that Parsonian
theory, while providing a conceptual framework for the study of cultural, social, and personality systems, overemphasized "systemness" or determinacy at the expense of agency on both the macro and micro levels of analysis.
Beckert argues that he should not have been dismissed as irrelevant to the new economic sociology of 'embeddedness', while Hessling and Pahl apply the Parsonian
categories to the global system of finance.
Although not an uncontested view,3 its ascendancy meant that pre-1970s social theory was dominated by Parsonian
structural functionalism: a perspective, informed by biological discourse, of society as a (social) system, with a bias towards nomothetic and natural scientific methodologies.
If Victor Turner came out of the English functionalist tradition and Clifford Geertz arose from the thoroughly American (Talcot) Parsonian
school, Marshall Sahlins has been the most advanced and persistent voice of the French structuralist tradition pioneered by Claude Levi-Strauss.
Particularly in the historical context of the Parsonian
notions of gender that dominated in the 1950s and 60s, which claimed that different social roles for males and females were both rooted in biology and important for the maintenance of societal equilibrium, the feminist sex/gender distinction and the attendant shift away from biology were vital interventions.
This is in direct contrast to the Parsonian
approach that emphasized the social role rather than the individual, as the basic unit of analysis, and used dimensions such as social space, cultural space, psychological space etc.
Like government, researchers appear to share the belief in an objective view of the world with entrepreneurs portrayed as having a function within a Parsonian
economic machine (see discussion in Lipset, 2000).