pay-per-click

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pay-per-click

A Web marketing system in which the advertiser pays when the user clicks on its ad and goes to the site. This is a results-oriented method compared to paying for just the placement of a banner ad on a Web page (see impression).

Pay-per-click returns the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its ad to appear at the top of the results list; the second-highest appears next, and so on. After all paid advertisers are displayed, the regular search results appear. If the user clicks a pay-per-click ad, the advertiser's account is charged the amount of the bid. See CPL and CPA.
References in periodicals archive ?
Our pay per click services are hailed by one and all and this is not just because seo services blends a mix of time-tested and innovative marketing strategies, but also because these services help the advertising campaign reach and impress the appropriate targeted audience.
Pay per click marketing is a marketing strategy used to drive traffic to a website.
Search Ad Marketing (SAM), Pay Per Click Club is brought to you by Search Ad Marketing, a done-for-you pay per click service company committed to helping Michigan based business owners advertise effectively and improve the return on their advertising investment.
com) a large tree nursery in the Seattle area, and is now managing pay per click advertising and link building for Big Trees.
SEO 5 Consulting employs Google Adwords Certified Professionals to manage its clients pay per click advertising campaigns.