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pay-per-click
(redirected from Pay per click)

    Also found in: Financial, Acronyms, Wikipedia 0.05 sec.

pay-per-click

A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay-per-click search engines, such as Yahoo! Search Marketing and 7Search.com, are search sites that return the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its offering to appear first in the results list; the second-highest appears second, and so on. After all paid advertisers are displayed, all the other results appear just like regular search engines. If the user clicks on a paid advertiser's offering to go to its Web site, the pay-per-click search engine charges the advertiser's account for the bid amount. For more information, visit www.payperclicksearchengines.com.



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Key findings from the industry Pay Per Click (PPC) fraud figures for the fourth quarter 2006 include:
Leading Click Fraud Detection Service Indicates Retailers Advertising ... by Business Wire
SAN ANTONIO -- Click Forensics[TM], LLC today released industry Pay Per Click (PPC) fraud figures for the fourth quarter 2006 from the search advertising industry's leading independent click fraud reporting service - the Click Fraud Index[TM] (www.
Industry Click Fraud Rate Climbs to Year's Highest Level at 14.2 ... by Business Wire
PPC Summit Unites Some of the Foremost Trainers in the Pay Per Click World to Teach Advertisers Exactly How to Optimize a PPC Campaign
PPC Summit Workshops: Learn All about Search Engine Marketing in ... by Business Wire
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