pay-per-click

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pay-per-click

A Web marketing system in which the advertiser pays when the user clicks on its ad and goes to the site. This is a results-oriented method compared to paying for just the placement of a banner ad on a Web page (see impression).

Pay-per-click returns the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its ad to appear at the top of the results list; the second-highest appears next, and so on. After all paid advertisers are displayed, the regular search results appear. If the user clicks a pay-per-click ad, the advertiser's account is charged the amount of the bid. See CPL and CPA.
References in periodicals archive ?
Inside the Premier/CMS Pay-for-Performance Project.
Limited data are available about pay-for-performance ethical concerns, in part because these programs are so new and researchers need more time to study their effects, said Dr.
The paper, "Ethics Manifesto: Pay for Performance Principles that Ensure the Promotion of Patient Centered Care," focuses on what pay-for-performance programs should accomplish, what physicians should do if participating in these programs, and the potential unintended consequences of these incentive programs.
RESOLVED, that the American Nurses Association will protect and promote the position of the registered nurse in light of the continued evolution of pay-for-performance initiatives and their growing influence on health care payment and health services delivery; and be it further
It was always a passion for me that some day we would be able to do this," said Bradshaw, who'd been familiar with pilot civilian pay-for-performance programs conducted at two Navy installations in California a decade ago.
Pay for performance: Almost 6 out of 10 companies (57 percent) reported an increase in the pay-for-performance element of senior executive compensation in the past year, compared to 49 percent in 2005 and 40 percent in 2004.
A new national poll by the American College of Physician Executives found that nearly 40 percent of the 932 physician executives who completed the poll are already participating in some sort of pay-for-performance program.
Instituting a new pay-for-performance system has required constant communication because the change involves people's money--and extends into every aspect of work life.
Beyond indicating that CEO pay-for-performance schemes are doing their job, what other lessons can boards and compensation committees draw from available research?
It is the efficiency side of quality that is most amenable to the pay-for-performance model because it is widely viewed by physicians to be a hospital problem.
He also noted that these companies utilize three common strategies for implementing the pay-for-performance philosophy.