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personalization |
Also found in: Dictionary/thesaurus, Acronyms, Wikipedia | 0.35 sec. |
personalizationCustom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the Web site or both and may be aimed at the general public or company employees. See B2E portal and corporate portal. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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In her presentation at the recent NEPA marketing conference in New Orleans, consultant and copywriter Barbara Kaplowitz differentiated among three types of personalization in marketing: active, passive, and transactual. According to The 2006 ChoiceStream Personalization Survey, more consumers are willing to provide information about themselves to providers they trust in exchange for a personalized online experience. PARIS -- DatacardGroup, the world leader in secure ID and card personalization solutions, today demonstrated a suite of new technologies designed for card printing, personalization, attaching and packaging at CARTES 2006. |
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