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pitch line

   Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
pitch line [′pich ‚līn]
(design engineering)


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It is not a matter of creating a fancy animated banner or a catchy pitch line and hope that the campaign you just launched will bring a high return on investment.
Church for people who've given up on church" is their pitch line.
We used to mark the pitch lines with sawdust in those days.
 
 
 
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