In France, product tie-ins
are still in their infancy, but the makers of "Asterix & Obelix: Mission Cleopatra" have made a commercial pact with McDonald's that, not too long ago, would have been about as likely as Taliban action figures in boxes of Cheerios.
Repositioning, additional clearances and innovative product tie-ins
with these products have helped set a record of market leadership.
For in the new world being created by AOL-TW and others, that kind of programming, free of brand identification, product tie-ins
and other e-commerce opportunities, simply won't be on the agenda.
In addition to adding features to each other's products, Affinity and LION will conduct joint marketing, research and training activities to support the product tie-ins
and link to each other's Web sites.
The constant need for money has also, of course, led public broadcasting into vast commercial activities of its own, from Learningsmith stores in shopping malls to endless "Sesame Street" product tie-ins
to licensing contracts with such giants as Fisher Price and Toys `R' Us.
But each weekend's movie is cartoonish with special effects and product tie-ins
, from big-gulp cups to happy-meal action figures.
That extends to merchandising and product tie-ins
, which Triggerfish is banking on getting with "Zambezia.
The Atkins business - the books, the product tie-ins
- is booming.
10 include product tie-ins
with Denny's Restaurants, Bruce Foods, Casa Fiesta Family Dinners, Land O'Frost lunchmeats, and Eukanuba pet food.