music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
Promotional video of 14th Entertainment Expo: https://youtu.
He claimed a former student who filmed the promotional video on behalf of the institute had wrongly included the Tamkeen logo.
New Delhi [India], Aug 5 ( ANI ): After Shahrukh Khan and Karan Johar, who were attacked over the Pakistani artists, Mika Singh is the latest celeb to take the heat from the Maharashtra Navnirman Sena (MNS) for referring to Pakistan as "humara Pakistan" in a promotional video of his upcoming U.
DUBAI: Emirati social media commentator Khalid Al-Ameri this week uploaded a video of his wife Salama trying in vain to record a promotional video for her business while being constantly interrupted by the couple's two children.
com/evleaks/status/778190464025501700) promotional video clip featuring the HTC Ocean.
Dan Biggar and Wales team members in the Brecon Beacons in the new Dove promotional video for the Six Nations W
The promotional video features Paris Saint-Germain players including Lucas Moura, Serge Aurier, Thiago Motta, Maxwell and Jean-Kevin Augustin.
State of Flow says its USP is producing fresh promotional video content with a quirky twist.
Some promotional videos can be a bit boring so we wanted to bring a bit of fun to the video.
India, June 28 -- Angry Birds developer Rovio has posted a new promotional video on YouTube, revealing Angry Birds, Angry Birds: Seasons, and Angry Birds: Rio will be available on Nintendo Wii and Wii U consoles as a trilogy.
Birmingham's clubandspa is looking for a piece of original music to accompany its latest promotional video - and wants to hear from any artist who thinks they have got what it takes.

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