music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
We distributed more than 3,000 CDs to voters featuring our promotional videos for the elections," said NDAS secretary-general Ibrahim Sharif.
to film and edit a promotional video more than two years ago showing new ammunition that "is designed to not over-penetrate soft-tissue targets," according to the video.
I was sorry not to see Nicollette Sheridan's naked front in the NFL promotional video
One promotional video Gates played showed him and Microsoft chief executive Steve Ballmer play-fighting in Gates' office, with Gates dressed as Harry Potter and Ballmer as Luke Skywalker.
Welcome to the land of the midnight sun," he says, squinting into the brightness, as he introduces a promotional video for the diocese of the Yukon.
So last year, the choreographer Lynne Taylor-Corbett commissioned a four-minute promotional video of her work.
In the first wave of the program, the company is mailing a specially produced FST Perfect promotional video to thousands of strategically selected upscale consumers across the U.
To help with the grass-roots recruitment, AFS has sent each chapter a new promotional video highlighting the features and services of AFS, along with testimonials from satisfied members.
CirTran, an international full-service contract manufacturer of IT, consumer products and electronics, said the infomercial and other promotional video work were completed last weekend in Tampa on January 19th, 2006.
Contract award: production of promotional video spots ii.
A promotional video for the new magazine was posted online over the weekend by as-Sahab, a group that has for years released messages from Ayman al-Zawahiri.
But the new university faced criticism last night for commissioning the promotional video that was filmed in England from a Bristol-based agency.

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