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prosumer

   Also found in: Wikipedia, Hutchinson 0.01 sec.

prosumer

(PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category. They offer higher quality and more advanced features than the lower-end consumer variety, but still do not possess all the features of the most professional units on the market. See consumer.



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A well-known character in the Tofflers' writings, the prosumer here takes on a central role in the economy, leaving behind obsolete institutions, both governmental and corporate, and leading to the decline of economic transactions based on cash.
The AMD Athlon 64 X2 dual-core processor is poised to deliver an experience unmatched in the industry, targeting prosumer and digital media enthusiasts, as well as those who run many software applications simultaneously.
My bet is that prosumer won't catch on, but then again many of us said that about proactive--not to mention impact or impact upon as a verb.
 
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