Prosumerism | Article about Prosumerism by The Free Dictionary
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prosumer(PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category (see viewfinder). They offer higher quality and more advanced features than the lower-end consumer variety, but still do not possess all the features of the most professional units on the market. See consumer.
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and glocalization are two themes central to Euro RSCG Worldwide and its focus on developing Creative Business Ideas(TM) (CBIs).
and glocalisation are two themes central to Euro RSCG Worldwide and its focus on developing Creative Business Ideas(TM) (CBIs).
In addition to Creative Business Ideas(TM), the Five Points(TM) process is built on two core concepts that underlie all client work within the Euro RSCG network: prosumerism
Technology, particularly the Internet, is an enabler, but this shift is centered more on the overall attitudinal trend toward prosumerism