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prosumer
(redirected from Prosumers)

   Also found in: Wikipedia 0.01 sec.
prosumer
(PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category (see viewfinder). They offer higher quality and more advanced features than the lower-end consumer variety, but still do not possess all the features of the most professional units on the market. See consumer.


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If prosumers are repeatedly placed on hold for 10 minutes when they phone your office, they may write you off.
Customers now have a far wider choice in suppliers because of websites and e-commerce, and can also look at reviews of products, compare prices, and find out from other prosumers all about the company; for instance, whether the after sales experience is good, bad or indifferent when something goes wrong.
Global prosumers are best defined as the 25 to 28 percent of consumers who regularly make or break products and brands, or create market shifts.
 
 
 
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