Prosumption | Article about Prosumption by The Free Dictionary
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prosumer(PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category (see viewfinder). They offer higher quality and more advanced features than the lower-end consumer variety, but still do not possess all the features of the most professional units on the market. See consumer.
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is the term to describe the convergence of design with development process and the production of goods and services by customers in the e-commerce environment.
, he explains, is "where the customer doesn't simply select a product, the customer designs a product.