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re-intermediation
(redirected from Reintermediation)

   Also found in: Dictionary/thesaurus, Financial, Wikipedia 0.01 sec.
re-intermediation
To provide value as a middleman in order to avoid disintermediation. See disintermediation.


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The rise of the cybermediary has changed the focus of the debate from intermediation versus disintermediation to include the possibility of reintermediation with technology-savvy firms displacing traditional distributors as intermediaries (Chircu and Kauffman 1999; Palvia and Vemuri 1999; Bakos 2001; Rabinovich 2004).
The e-marketing strategic themes of personalization and customization, community, reintermediation, disintermediation, consumer tracking, enhanced customer service, and mixing bricks and clicks can be affectively applied to the challenges of providing e-learning services (Granitz & Greene, 2003).
With the Internet, firms may attempt to establish a more focused customer orientation as well as alter the industry value-chain through disintermediation or reintermediation.
 
 
 
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