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customer relationship management
(redirected from Relationship Capital Management)

    Also found in: Wikipedia, Hutchinson 0.01 sec.

customer relationship management

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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The opportunity to bring a new category of technology - relationship capital management - to business professionals and the enterprise is one I just couldn't miss.
Visible Path Attracts Industry Leaders from Oracle and ... by Business Wire
Visible Path Corporation, the leading developer of relationship capital management (RCM) solutions, today announced that Foley & Lardner LLP, an AmLaw 25 law firm, has selected Visible Path to help attorneys optimize how they use their network of relationships to solve clients' problems and develop business.
Foley & Lardner LLP Selects Innovative Social Network Technology ... by Business Wire
Visible Path Corporation, the leading developer of relationship capital management (RCM) solutions, today announced that WebEx the leading provider of on-demand collaborative business applications, has selected Visible Path to help its sales team to build, manage and capitalize its network of professional relationships.
WebEx Capitalizes Its Relationship Network With Visible Path; Using ... by Business Wire
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