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customer relationship management
(redirected from Relationship management)

    Also found in: Wikipedia, Hutchinson 0.01 sec.

customer relationship management

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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A recent YOUcentric survey of senior executives responsible for e-business and customer relationship management service stated that the single-most important factor in evaluating a customer relationship management solution is the ability to integrate with existing technology, followed by customization.
Giving Customers Full Attention: Health insurers must refocus ... by Ostling, Geraldine / Best's Review
IMS HEALTH (NYSE: RX) has announced that its Strategic Technologies unit will implement leading-edge Pharmaceutical Relationship Management (PRM) solutions for Wyeth Lederle Portugal.
IMS HEALTH SIGNS WYETH LEDERLE PORTUGAL FOR PRM by Worldwide Biotech
This brief analyses the strengths and weaknesses of Microsoft's Customer Relationship Management offering.
Research and Markets: This Brief Analyses the Strengths and ... by Business Wire
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