search engine optimization

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search engine optimization

Designing a website so that search engines find the pages easily and index them. The goal is to have a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Keep 'Em Guessing
Search engines use different criteria for ranking pages, and those criteria are periodically changed to keep Web page designers from falsely describing their pages and obtaining a permanent, high ranking. This is why an entire industry exists to help website owners obtain high results page ranking. See page ranking, cloaking, shadow domain, meta tag, site map, surface Web, deep Web and social search engine.
References in periodicals archive ?
The educated consumer is going to be offended by that behavior," said Shaun Osher, the founder and CEO of boutique brokerage Core, which he said has worked "extensively" with SEO consultants.
The book shares the little-known tricks and tips of SEO consultants who work with Fortune 500 companies; demonstrates how to perform a professional SEO website audit; reveals the techniques that current SEO leaders use to remain high in search rankings; and divulges secrets for spying on your competitors' ranking techniques.
The Texas SEO consultants at WSI Superior Analytics can help do achieve this through their professional website insights and assessments.
SEO-PR is on the SEOmoz list of Recommended List of SEO Consultants, Experts, Firms & Service Providers and Danny Sullivan has praised SEO-PR for "focusing on search as a public relations tool.
is a terrific networking opportunity for SEO consultants and SEM firms, interactive agencies, and in-house search marketing managers in Central Ohio and the Great Lakes region to glean the latest knowledge and skillsets to perform their jobs even better," said Osmeloski.
com)-- The SEO consultants at WSI Superior Analytics recently launched their new website to the public.
SEMDirector: Organic Insight allows organizations, as well as their SEO consultants and agencies, to gain visibility into the content, technical and link strategies deployed within their sites.
According to SLAM SEO consultants, the combination of transparent Internet strategies in increasing web traffic and white-hat SEO strategies, along with the stress on attention to detail are some factors that the team employs when working on a client's project.
is a terrific networking opportunity for SEO consultants and SEM firms, interactive agencies and in-house search marketing managers in the Dallas area.
They have a strong team of 100+ Managers, SEO Consultants, Content Specialists, Link Builders, Quality Specialists, Conversion Experts, PPC Consultants, Creative Designers and SEO Developers who are focused on enhancing the client's online business value by delivering focused and cost-effective services and solutions.
The dCloak Beta is an automated self-service offering for digital ad professionals, SEO consultants and web site managers that leverages Dipsie's patent-pending technology to reveal content that is currently "invisible" to major search engines such as Google, Yahoo