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sales force automation

   Also found in: Acronyms, Wikipedia 0.10 sec.

Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. When sales functions are integrated with marketing and customer service, it is known as "customer relationship management" (see CRM).

(business)Sales Force Automation - (Sales Automation, SFA, SFFA, Sales & Field Force Automation) Software to support sales reps. The software gives sales representitives access to contacts, appointments and e-mail. It is likely to be integrated with Customer Relationship Management systems and Opportunity Management Systems.
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com in the category of sales force automation for small and midsize companies
Entellium's Flagship SFA Product Wins Top Honor by Business Wire
QAD Sales Force Automation and QAD Marketing Automation improve aspects of customer interaction that can lead to long-term, profitable relationships.
New QAD Software and Services Strengthen Demand-Driven Enterprise by Business Wire
Entellium today announced that it has won a 2006 Market Leader Award in the Sales Force Automation category from CRM Magazine, the leading publication of the Customer Relationship Management (CRM) industry.
Entellium Wins Market Leader Award from CRM Magazine; Preeminent ... by Business Wire
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