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search engine optimization
(redirected from Search Engine Optimiser)

   Also found in: Wikipedia 0.01 sec.
search engine optimization
Designing a Web site so that search engines find the pages easily and index them. The goal is to have a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Keep 'Em Guessing
Search engines use different criteria for ranking pages, and those criteria are periodically changed to keep Web page designers from falsely describing their pages and obtaining a permanent, high ranking. This is why an entire industry exists to help Web site owners obtain high results page ranking. See page ranking, cloaking, shadow domain, meta tag, site map, surface Web, deep Web and social search engine.


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Because of this and conflicting interests of niche providers such as Web Designers and Search Engine Optimisers, defaulting to price decisions - in the absence of facts you can trust - can seem to be your safest way of managing risk.
This makes life quite extra-ordinarily difficult for the practicing search engine optimiser as clients will most often judge results purely by the position that they see their site returned in Google's results in a search for their keywords or phrases.
Some search engine optimisers recommend looking at your link campaign from a purely scientific view.
 
 
 
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