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search engine optimization

   Also found in: Acronyms, Wikipedia 0.02 sec.

search engine optimization

Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page rank as high up on the results list as possible, if not at the very top. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Keep 'Em Guessing
Search engines use different criteria for ranking pages, and those criteria may be periodically changed to keep Web page designers from falsely describing their pages and obtaining a permanent, high ranking. This is why an entire industry exists to help Web site owners rank as high as possible. See cloaking, shadow domain, meta tag and social search engine.



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Search engine marketing encompasses two widely known techniques used to make a Web site visible within the search engine results; search engine optimization (also known as an organic campaign) and pay-per-click.
Search engine marketing: grow your online potential by Garriga, Allison / Agri Marketing
The trusted leader in search engine optimization and marketing, Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production and media planning, online marketing research, marketing analytics, online advertising creative and online media services.
Oneupweb by Communication World
AllianceLink leverages the specific domain strengths of our partners to compliment our technologies for search marketing automation with integrated solutions for search bid placements, web site analytics, search engine optimization consulting, and interactive agency work.
SEMDirector Launches AllianceLink Partner Program to Deliver ... by Business Wire
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