trade secret

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trade secret

a secret formula, technique, process, etc., known and used to advantage by only one manufacturer
References in periodicals archive ?
So SpongeBob (Tom Kenny) and friends build a photobooth time machine to find the secret formula.
The book devotes most of its pages to the stars of secret writing such as the lone chemist who went to the grave with his ink recipe; the cape-wearing, Inquisition-defying founder of the Academy of the Secrets of Nature; and the Enlightenment-era scientists who traded secret formulas like gold for goods.
However, in an emailed statement, Coca-Cola said its secret formula has remained the same since it was invented in 1886 and that cocaine has "never been an added ingredient" in its soft drink.
She told them: "I don't know what the secret formula is and I haven't always got it right but you have to take risks and learn who you are.
It's no longer good enough to lock up the secret formula under lock and key.
has exposed a vault containing the secret formula for its flagship drink for the first time in company history.
Summary: At least the vault that holds the secret formula is now in public view.
A spokeswoman making the following statement: "The ingredients used in our beverages are listed on the product labels and many people have tried over time to crack the secret formula of Coca-Cola.
The Grocer editor Adam Leyland said: "Coca-Cola's success is a testament to the power of branding and marketing management, not least in the mystique surrounding the secret formula, but also the consistency with which the same curlywurly logo has adorned countless bottles, cans, paper cups and other receptacles since 1900.
They are looking for a secret formula for destroying oil that's been downloaded on to one of the kids' iPods.
For All the Tea in China: Espionage, Empire and the Secret Formula for the World's Favourite Drink.