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search engine optimization
(redirected from Seo expert)

   Also found in: Wikipedia 0.12 sec.

search engine optimization

Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page rank as high up on the results list as possible, if not at the very top. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Keep 'Em Guessing
Search engines use different criteria for ranking pages, and those criteria may be periodically changed to keep Web page designers from falsely describing their pages and obtaining a permanent, high ranking. This is why an entire industry exists to help Web site owners rank as high as possible. See cloaking, shadow domain, meta tag and social search engine.



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Using WebPosition Gold 3 Platinum, even the most novice HTML coder and even the greenest "search engine optimizer" will become an SEO expert in no time.
Larry Chase's Web Digest for Marketers has named O'Donnell to its "Who's Who in SEO Experts," and KDPaine & Partners' The Measurement Standard has called O'Donnell a "measurement maven.
NEW YORK -- Bulldog Reporter's PR University has invited SEO expert Greg Jarboe to explain why news search engines matter to PR and how optimized press releases boost search engine visibility.
 
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