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Shoshkele

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Shoshkele

An animated banner ad that uses objects that overlay the Web page. Developed by United Virtualities (www.unitedvirtualities.com) and named after the nickname of the daughter of one of its co-founders, Shoshkeles do not require a plug-in and typically include sound. They often start out as small objects that emerge from somewhere on the page and then enlarge and move around in some fashion. The objects eventually disappear or wind up as a static image.



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United Virtualities is best known as the originator of the now ubiquitous Shoshkele out-of-banner ad, one of the most successful rich-media formats in the industry and the Ooqa-Ooqa, Contextual Branded Browser.
After reshaping the industry with the introduction of Shoshkele, the first out-of-banner ad, United Virtualities firmly established itself as the chief innovator in the space.
The new Shoshkele slider ad unit unveils as a large sliding banner that expands upward for several seconds.
 
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