Shoshkele


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Related to Shoshkele: interstitial

Shoshkele

An animated banner ad that uses objects that overlay the Web page. Developed by United Virtualities (www.unitedvirtualities.com) and named after the nickname of the daughter of one of its co-founders, Shoshkeles do not require a plug-in and typically include sound. They often start out as small objects that emerge from somewhere on the page and then enlarge and move around in some fashion. The objects eventually disappear or wind up as a static image.
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References in periodicals archive ?
The new Shoshkele slider ad unit unveils as a large sliding banner that expands upward for several seconds.
The Shoshkele ads offered us a new way to bring another level of effectiveness and value to the AstraZeneca campaign in a way that only the Internet can provide," explains Spencer Lewis, NetPlus' Client Service Director for AstraZeneca.
To evoke the company's return to its outdoor heritage and complement other marketing efforts, White Horse developed Shoshkele (United Virtualities) "floating ad" placements that juxtaposed rich American landscape imagery with product detail shots, creating a subtle but seamless interplay between the rugged landscape and the Seattle Suede line.
Bizjournal has also begun to accept rich media ads from Point Roll, Unicast, EyeBlaster, and Shoshkeles.