social media


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Related to social media: Social media marketing

social media

The online forms of communication that individuals and companies use to share information with interested parties (friends, colleagues, customers, etc.). Social media include microblogging sites such as Twitter and social networking sites such as Facebook. A primary feature of social media is that people actively follow someone who is posting content, and they are able to respond. For example, users can resend (retweet) messages on Twitter and reply to posts on Facebook. See retweet.

Ordinary blogs may allow feedback, and some websites do as well, but social media is all about spreading information to participating users. Contrast with "industrial media," which refer to professionally produced radio, TV and film.

Fake News
A downside to social media is that erroneous news can travel as fast or faster than genuine news. Posting false information on Facebook or retweeting a message can cause problems with just about anything from politics to community affairs to the reputation of an individual or organization. As with user-generated content, there is no oversight or vetting. Nobody envisioned major disruption could be a consequence of social media when it took off in the mid-2000s. See viral content, new media, social networking site, blog, Twitter, Facebook, Instagram, podcast and user-generated content.
References in periodicals archive ?
They are also being prepared for the NISM Social Media Strategist certification exam.
You can also find content marketing and social media marketing packages here: http://socialmediasatisfied.
what you see on social media is only part of the story.
We struggle with defining and measuring our success and conveying both our challenges and wins to colleagues who are less familiar with social media," says Kelsey Seymour, communications officer at the University of New Brunswick.
The speakers also include a number of prominent Arab influencers such as Ali Jaber, Director of MBC Group and Dean of Mohammad Bin Rashid School of Communication, and Ahmad Shehab Al Deen, independent journalist and social media expert.
You will be expected to have strong IT skills and knowledge; as well as using social media software to interact with customers you will also be tracking and collecting information, so previous use or an understanding of web tracking tools, such as Google Analytics will also be advantageous.
This is an essential online event for business leaders, marketers, salespeople, customer service representatives, and agencies that manage social media to attend.
This event features keynotes, case studies, workshops, and discussions that provided strategic knowledge, insights, and real world examples on how to successfully plan, implement, and manage your social media plans to achieve your organization's objectives.
Second, people don't know the basics so for the first quarter of next year we will be hosting one camp a month to teach the basics of social media.
The most significant aspect of the research showed that although social media websites restrict their users to 13 years and above, 82 percent of the families said their children under 13 are accessing social media websites.
This excerpt from the ARMA International Technical Report Using Social Media in Organizations (ARMA TR 21-2012) provides valuable guidance for developing such a policy.
In less than a decade, social media have taken over the world.