Stanton, Frank

Stanton, Frank (Nicholas) (1908–  ) broadcast executive; born in Muskegon, Mich. He received his Ph.D. in psychology from Ohio State University (and thus was often referred to as Dr. Stanton). He was hired by CBS in 1934 when an executive read his dissertation on radio audience research. Coinventor of the Stanton-Lazarsfeld program analyzer, he shepherded CBS through several decades of successful expansion as its president (1946–72). He served as chairman of the American Red Cross (1973–79).