Superstitial


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Superstitial

An animated advertisement on a Web page from Enliven Marketing Technologies, New York (www.enliven.com) that uses video, 3D content or Flash to provide a TV-like advertisement. Superstitials are also known as "Unicast Transitional" ads because they were originally developed by Unicast Communications. Unicast was acquired by Viewpoint Corporation in 2004, which changed its name to Enliven in 2008.

Preloaded into the Browser
The ad is "politely" preloaded into the browser cache while the user's bandwidth is idle and appears in a separate window only after it has been entirely sent. If you leave the page that triggered the Superstitial before it is fully downloaded, it will not play. In 2003, the company introduced the Full Screen Superstitial, a 15-second, 300k full-screen ad that plays transitionally as users are moving between pages. See interstitial ad.
References in periodicals archive ?
Adding pop-under, superstitial and interstitial, 24% of advertisements are considered intrusive in Spanish sites.
There is a significant difference in virtual world advertising, absent in the selected Brazilian games while, instead, it is the fifth preferred format on Spanish pages, surpassed only by superstitial and slotting fee advertisements.
NASDAQ: DCLK), the leading digital marketing solutions company, and Unicast, developer of the SUPERSTITIAL(R), the Internet's Commercial(TM), today announced the completion of a combined effort to enable DoubleClick's DART for Advertisers service to deliver and report on Unicast SUPERSTITIAL ads.
This integration enables both DoubleClick and Unicast's advertiser and agency customers to include SUPERSTITIAL campaigns in their centralized DART reports used to track the results of their online campaigns.
The SUPERSTITIAL format allows ValueClick to further monetize advertisers' demand for effective online advertising by giving advertisers the flexibility to create integrated, powerful, commercial-quality online advertising.
As a SUPERSTITIAL Certified network, ValueClick will add the SUPERSTITIAL online advertising format to the company's standard advertising offerings.
Developed by Unicast in 1999 and known by advertisers as the "Internet's commercial," the SUPERSTITIAL enables advertising agencies and advertisers to combine the proven, emotional persuasiveness of sound with rich graphics and Internet interactivity for dynamic, integrated online advertising campaigns.
DoubleClick also offers the SUPERSTITIAL ad format in Canada and across more than 50 DoubleClick Network and Select Sites in the US.
In our ongoing effort to deliver the best results in online marketing, Engage has strongly embraced Unicast's powerful SUPERSTITIAL rich media technology," said Paul Schaut, president and CEO of Engage.
By integrating SUPERSTITIALs on a network-wide level, L90 standardizes and simplifies the SUPERSTITIAL evaluation and deployment process for its clients.
SUPERSTITIAL ads are proven to more effectively convey advertising messages and to deliver higher ROI than any other online advertising format available.
com, and will enable the delivery and targeting of a variety of advertising formats to Upseek's home site, including pop-up banners and superstitial and interstitial advertisements.